The long, winding queue full of people waiting to see Colin Cloud’s “Dare” this evening attests to his undeniable renown. It can be so easy, as an ordinary audience member, to dismiss mind reading magic as an elaborate network of actors in league with the magician, or as normal people playing along with the magician out of compassion and pity. But despite those uncertainties, Cloud’s mind reading act clearly resonates with his substantial fan base, and it is easy to understand why.
Cloud frequently references his fascination with cults, and this becomes a theme throughout his performance, although without overwhelming his illusions. Whether it’s instructing the entire audience to wear masks of his own face or enjoying his ability to get the audience to clap on command, Cloud’s playful acknowledgement of his own charisma sets a lighthearted tone for the evening.
This is perhaps what gives Cloud’s show its broad appeal. While most of the crowd on a Saturday evening appeared to be adults, it was easy to imagine a higher percentage of families with young children attending on summer weekday evenings. Cloud is fascinating enough to hold adults’ attention, and his tricks are entertaining enough to engage with younger audiences.
Magicians who perform mind reading tricks generally employ measures to convince the audience of their integrity. Cloud’s most interesting procedure to this effect is to take advantage of the ubiquity of social media. Early on in the show, Cloud requests that everyone post an embarrassing secret or shameful desire to social media using the hashtag #colinclouddare. He later guesses individuals’ secrets, and invites the audience to check his accuracy by reading through that hashtag. This clever blend of magic and social media marketing proves to be a delightful way of involving the audience in the act.
Colin Cloud delivers classic mind reading magic in a show for all the ages, and sets himself apart by incorporating social media in fun and interesting ways. Cloud then links this back in to his theme of cults to neatly bind his act together. The net effect is a solidly enjoyable evening of magical entertainment. Cloud describes himself as a real-life Sherlock Holmes, and his Fringe show is definitive evidence in favour of that claim—with the caveat that, unlike a detective, a magician never reveals his secrets.