They’ve let the resident Pleasance Courtyard magician indoors! Jim’s self-titled The Magic of Jim clocks in at just half the generally prescribed Fringe hour-long show. He runs through a few standard tricks, but what really stands out is Jim’s story of hustling his way in to the Fringe and enthusiasm for what he does. He’s still hustling, his name can be spotted as far afield as the cheeky “anti-Fringe” pop up along Leith Walk. Old habits die hard. Here at his home, the Pleasance, his series of tricks become a celebration of Fringe magic and and building the life you want through sheer tenacity.

Jim’s smaller size venue allows him to perform close up tricks to great effect. An early card finding trick gets a good slice of the audience involved, without singling anyone out too early on—participants are able to choose their card from their seat. The new indoor space and captive audience allows him space between tricks. Jim explores his philosophy of life through his Rubik’s cube, which he doesn’t even have to solve to impress his audience.

When it does come time to involve the audience more closely, Jim gets a good cross section of age range. His participants with larger roles are each rewarded for their efforts with a memento, an important factor to many magic attendees. A late afternoon show, at the show reviewed he attracted a crowd primarily of older folks and families with young children. It’s an enthusiastic audience, but as a veteran of the streets Jim doesn’t let any extraneous chatter deter him. Special kudos goes to the future mentalist in Jim’s audience, who managed to identify the reviewer for what she was as the crowd left the show. Based on his approximate age, the reviewer wouldn’t be surprised to find themselves reviewing him in about decade.

There are more elaborate magic shows at this Fringe, with more elaborate props, and certainly plenty that last a longer time. But Jim has his niche. If you’re in the area with a spare half hour before your next show his is the place to go to make the time pass quickly. You may be surprised by just how much you enjoy his work.

More information on Jim and his performance dates can be found here.

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